Selling the Self-Published Author with Kinetic Marketing

By Richard Ridley

According to R.R. Bowker, approximately 560,000 books were published in the United States last year. That gives the consumer a wide variety of books and genres to choose from. How can self-published authors get their books to stand out in the sea of literature choices available to readers?

Authors Can Publish & Sell Their Work Independently

In today's competitive publishing market, many authors are moving away from traditional publishing methods and looking for ways to independently create and publish their work.

With new technology and print on-demand offerings, aspiring authors now have the opportunity to upload their unique content and create their very own book without securing a contract with a publishing company or worrying about the costs and risks of creating and storing inventory.

By using print on-demand, independent authors can upload their content for free and create a professional-looking book to sell through various distribution channels of their choice. Authors may also choose to take advantage of a self-publishing option that offers additional help through design, editing and marketing services. Print on-demand is also cost-effective for independent authors because their books are only manufactured when a customer order is placed. With many self-publishing companies, like CreateSpace, authors maintain creative control over their content and keep the rights to their work, so they are free to take advantage of any publishing opportunities that may come their way in the future.

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